Money Can’t Buy These Rewards

Iggy Pop Autographed Guitar

Have you ever wanted your favourite artist’s autographed limited edition guitar or a backstage pass to meet your favourite singer?  We all have!  Unfortunately, these types of things can’t be purchased by most people.

However, if you’re an Aeroplan Member, these rewards may be a bit easier to obtain.  Not many people know that we have a section on our rewards website called “Money Can’t Buy.” “Money Can’t Buy” rewards are special items like autographed guitars or backstage passes to see some of today’s hottest artists. All of the proceeds from the redemptions of these rewards will go to Aeroplan’s Beyond Miles partner, War Child or the other not-for-profit organizations that are choose by the artist.

How it all started

On one of our many employee Change Action Team trips, Aeroplan Employee Shaun went to Ethiopia to work with War Child Canada. When the employees returned from the trip, they sold calendars in order to raise money for War Child Canada, however Shaun took a different approach.  He approached one of our Reward Managers, Claudia, about the idea of offering exclusive rewards that people aren’t able to buy and the proceeds could go towards War Child Canada.

And so the idea was born and with help from Claudia, Shaun’s realization came true.  To date, our “Money Can’t Buy” rewards have helped raised over $17,000 for War Child Canada.

“The extra special factor to the Money Can’t Buy project is that I’ve taken the idea and spread the love” says Claudia, “We offered an autographed Sarah McLaughlin guitar and the proceeds were donated to the Sarah McLaughlin Music Outreach program.  We also obtained an autographed Melissa Etheridge guitar, which 100 per cent of the proceeds from this redemption will go to the Breast Cancer Foundation.”

Everyone at Aeroplan is very proud of our “Money Can’t Buy” rewards program, and thanks to employees like Shaun and Claudia, ideas like these have become a reality.

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One Response to “Money Can’t Buy These Rewards”

  1. Kim Foreman February 7, 2011 at 5:07 pm #

    What a wonderful idea! I love that we can support War Child Canada this way.