Donate Aeroplan Miles to WE to make twice the impact

It’s WE’s (formerly known as Free The Children) Miles Match Week. 

From September 26 – October 2nd, donate your Aeroplan Miles to WE to support Free The Children’s WE Villages international development model and we’ll match the miles donated up to 500,000. It’s an easy way for you to double your impact and help WE: a movement that brings people together and gives them the tools to change the world. Founded in 1995, human rights advocates Craig and Marc Kielburger along with a devoted team have brought millions of passionate youth, women and men together to shift the world from “me” to ”we.”

WE works both in Canada and abroad to educate, engage and empower more than 2.4 million youth to reach their fullest potential.


International projects are implemented through WE Villages, a holistic and sustainable development model. Currently, WE Villages supports community development in eight countries including: Kenya, Sierra Leone, Tanzania, Ecuador, Haiti, Nicaragua, rural China and India.

WE Villages international programs build schools and water wells and provide medical treatment and sources of income to their partner communities. WE Villages has already provided high quality education to over 200,000 children while helping families break the cycle of poverty at the same time.

Since 2012, more than 7.2 million Aeroplan Miles have been donated to WE to help offset the travel costs for many of the young people engaged with the organization. They use the miles to minimize travel costs associated with WE Day, which takes place in almost every major city across Canada, and to support its international development activities in eight countries around the world.

Support WE – Donate your miles today!

To learn more about WE, please visit: or follow them on Twitter @WEVillages.


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